Lapin Kansa is part of Alma Media, a dynamic media company that employs nearly 3,000 professionals in Finland and other European countries. The best known products of Alma Media in Finland are Aamulehti, Iltalehti, Kauppalehti, Etuovi.com and Monster.fi.
Read more about Alma Media Corporation: www.almamedia.fi
Newspapers have an strong relationship with their readers
Newspapers are a part of everyday life in Finland and have an strong relationship with their readers. Characteristics of Finnish newspapers:
- high readership loyalty
- broad subscription base
Finns are used to subscribe their newspapers and having them delivered to their homes every morning between 5–7a.m. The content of the newspaper has traditionally been of good quality. Relationship with the readership is based on trust. Newspaper is read in the morning with the morning coffee. Messages reach the consumers when they have just woken up in the privacy of their home – being the first message of the day.The position of local newspapers in the market areas is stable and strong.
More information about Finnish newspapers: www.sanomalehdet.fi
Alma Media Kustannus Oy
FIN-96200 Rovaniemi FINLAND
Tel. +358 10 665 6401
Kärkimedia – Local strength, national power
By using Kärkimedia you may choose from 3 to 34 Finnish newspapers. For more information, see Kärkimedia guide at www.karkimedia.fi